I'm sure everyone. Go to community and start following people you feel are doing shopswell correctly and their things will pop up. That is the best way to be helpful.
If you need help, just ask. That's what we're here for. You can make a list, add products to it, and edit it to add a picture. People will read it more if it has a picture. A review could be published as an article. Just copy and paste the link of the product (from Amazon.com is easiest) using the plus sign to add the product your reviewing. I can't wait to read all the awesome product reviews and see your lists! Oh, don't forget to share with everyone here and all your Facebook (twitter, etc.) friends too. Have a great day!