I'm new to this hair care line, but I'm an instant fan. I recently picked it up on a whim about two weeks ago. What immediately caught my eye was the use of argan & coconut oil. I wasn't familiar with the use of the sunflower oil, soja, & amla. Those last two I had no clue what are lol Anyway so I started using it and my dry hair started looking healthier. My hair is thick & wavy. It also has been drying out and breaking a lot lately. The shampoo, to me, has a different consistency. I think that aids in cleaning deeper. The conditioner is amazing. I leave my conditioner on til the end of my shower so it really conditions it. This left my hair feeling so silk and smooth. The ultimate sign this is a good hair line was the dry test. I like to let my hair air dry for the most part. I only really style it with heat maybe once a week. My hair dried looking healthy and shiny..not a greasy shiny..and sooo smooth! I totally recommend this line!!!!