Let's face it: shopping for the perfect jeans can be extremely frustrating (This looked much better on the mannequin. Where exactly is my butt supposed to go in these? Okay, these will work as long as I don't have to run, walk, breathe, etc. Now, these are falling off. Too short. Too long. Fits here, but not there. Feels like it's made out of cardboard. Ahhhh!). But, now there is good news! If you are in the midst of that endless search for perfect fitting jeans, look no further. Khloe Kardashian's new denim brand, Good American, has finally dropped.
Khloe Kardashian, who teamed up with Emma Grede, created the brand to provide women with a a brand made for a "curvier, sexier, and stronger shape." The new brand, which offers sizes ranging from 0 to 24, wants to inspire all women and help them find the perfect pair of flattering jeans.
Made in Los Angeles. GOOD AMERICAN is dedicated to having a positive impact on the community. Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential.
The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, says Emma.
“Emma and I both agreed there was something missing from the denim community,” says Khloe. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”
Just check out some of what this brand has to offer: