I recently read that calling yourself a foodie is really just a polite way of saying you like to eat. Hello, my name is Tina and I am obsessed with food. I LOVE a good culinary adventure. In fact, when we went to Paris a couple of years ago, I was equally as excited about scoring a reservation at Frenchie as I was touring the Louvre.
But here's the thing: I don't like to cook, that's my husband's hobby. He hates grocery shopping. Insert Blue Apron: the solution to this foodie (yes, I'm calling us that) couple's cooking problems.
Don't Dismiss Blue Apron as Being Too Expensive
I hear it and read it all the time: I can't afford Blue Apron. And for some, I'm sure that's true. However, I think shoppers who immediately dismiss Blue Apron as being too expensive haven't done the math. A typical box from Blue Apron costs us $59.94 and includes everything you need to cook three (amazing) meals. Here's a peek at this week's box (not including meats, there's nothing pretty about that):
Now, before you start lobbying for the fact that you can cook for far less than $19.98 a meal (you can, I'm sure of it) stop and think about how much a bag of groceries costs nowadays. I don't know about you, but if I walk out of a grocery store with a bag in each hand it's at least $50.
Then there's the fact that there is ZERO waste. I'm sure I'm not the only one who enters the grocery store with a list of ingredients for a recipe, and ends up using only 1/4 of what I bought. Sure, there items you can use for other recipes, but the truth of the matter is, quite often food goes to waste. That's money down the drain.
Time is Money
This was the biggest selling point for me: Blue Apron is a huge time saver. My husband and I both work full time. I wish I had the circumstances to have tasty, home-cooked meals, waiting on the table at 6 PM but that's not my life. Actually, when I do dream about cooking it's that my husband could quit his job and have tasty, home-cooked meals, waiting on the table for me at 6 PM, but I digress.
Blue Apron will save you time. Have you thought about how much time goes into a thoughtful meal? First, there's locating a recipe, then there's meal planning for the week, followed by the dreaded trip to the grocery store. This is especially true for us. We live in a rural part of Maine where a "real" grocery store is a solid 25 minutes away. If you're cheap like me, you drive a whopping 40 minutes to the closest Market Basket, one-way.
Having Blue Apron delivered to our home means I can limit my grocery runs to every two weeks (sometimes three), and that is worth it's weight in gold.
Restaurant Quality Midweek Meals
Forget the tired crockpot recipe, with Blue Apron three nights a week you experience restaurant quality meals, right in your own home. Tonight we're having Seared Chicken & Caramelized Vegetables. These meals are top notch - fresh ingredients, quality cuts of meat, and creativity that you would expect from a five star restaurant. So, I ask you, what would a meal of this caliber cost you in a restaurant? It's food for thought (no pun intended).
How Does Blue Apron Work?
Here's the skinny on how Blue Apron works. First, you need to sign up (right now Blue Apron is offering $50 off your first order). Choose from the six menu options offered each week. You can skip a week whenever you want to, it's no biggie (we tend to do this more in the summer months because there's no substitute for grilled meats and fresh veggies from the garden). Now, go kill time on Shopswell while you wait for your box to arrive. It really is that simple.
Do I have any complaints? Only one. My husband and I prefer to eat a Paleo style diet (low-carb, low sugar). Unfortunately, Blue Apron has yet to offer Paleo specific meal options. So, we use the carby meals as a cheat night and resume our diet for the rest of the week. On the weeks the menu is super carb-heavy, we skip. Honestly, that's about it.
If you noticed the fun, cheeky cutting board in the previous photo, that's Kate Spade all the way, baby.
Oh, and one last bonus of Blue Apron? My husband now cooks three times a week. Can you really put a price on that? Speaking of which, my dinner is served.