I am wondering what materials you use to help you build your clientele with your home-based business? I would like to take some courses, but for now I just need so basic business reading material to get me started.
I run a photography business. I offer repeat client freebies (8x10, $5 off, free mini sessions, magnets, wallets, etc) depending on how many sessions have been booked. I also run a facebook contest about 4 times a year that make people refer others to my page. I keep a list of birthdays and anniversaries and they get a postcard with a small gift as well ( usually $5 off a session) . I also send out Christmas cards. Just something to keep my name popping up.