very nice looking clean designs . have a sneaking suspicion however that all the items will sell out quickly online and in store and then people will sell the stuff for ridiculous amounts on ebay-- i have seen it happen with several other lines that target has launched.
I hate when that happens. It's a major downside to these affordable collaborations. A couple years ago, I was so excited when Target revealed their Missoni collab. First, it crashed the website because people were buying it up quickly and in huge amounts. No big deal, I thought, I'll just go to my local Target. Nope! About 5 people in front of me were just grabbing everything straight off the rack and heading to the checkout. I didn't get a single piece. I later saw some of the pieces on eBay for about 10x the original price. I'm still a huge fan of these Target collabs, but I have learned to lower my expectations on actually getting a piece.